The Green Streets of Glasgow
'Glasgow Recycles' is a new innovative environmental and social
initiative which has just been launched. The project will make Glasgow city centre
the first in the UK to offer a mixed recycling solution on its streets and will
create employment for three unemployed residents of Glasgow.
Rescape recycling banks are being installed in prominent locations around
the city to tackle city centre 'away from home waste'. The Rescape banks accept
mixed recyclables - including plastic bottles, newspapers and cans, making it easier
for consumers to recycle whilst 'on the go'!
The Glasgow Recycles scheme will also see recruits undertake
a year's tailored training programme with the opportunity for full-time employment
and potential career progression. One trainee will help to raise public awareness
of the campaign, whilst two other recruits will be based at the Glasgow City Council's
Material Recovery Facility's plastics sorting line to monitor the levels of recycled
plastic bottles throughout the duration of the initiative.
'Glasgow Recycles' involves five key partners - the
Aware Scotland campaign; Valpak
Ltd; leading bottled water brand
Volvic; Glasgow based
social enterprise the Wise
Group and Glasgow City
||Cllr. Ruth Simpson officially launches the new initiative with representatives of 'Glasgow Recycles'
Pictured from left to right; Councillor Ruth Simpson; Andrew McCaffery (Director of Business Development for Valpak); Laurie Russell (CEO of Wise Group); Tommy McDonald (Assistant Director, Land and Environmental Protection Services, Glasgow City Council); Louise Weldrick (Danone)
Andrew McCaffery, Director of Business Development, Valpak and
project leader said:
"'Glasgow Recycles' is an innovative example of
what can be achieved when a leading brand owner takes action beyond its legal packaging
obligation. It clearly demonstrates the significant benefits that can be gained
through cross-sectoral partnership working to produce positive social, economic
and environmental impacts. The project is already producing successful results and
we are delighted to announce exclusively today, that one of the trainees based at
Polmadie has in fact been offered a full-time position with construction company,
Laurie Russell, Chief Executive of the Wise Group commented:
"The project will have a real impact on waste
management and recycling rates in Glasgow city centre, and will allow the Wise Group
to help unemployed people to get the training, work experience and support they
need to find and keep a job."
David Graham, Strategic Development Director, Volvic addded:
"We are delighted to be part of this unique project.
The social and environmental elements fit exactly with our business' sustainable
development philosophy. We hope that 'Glasgow Recycles' will demonstrate that beyond
its social and environmental value, there's a strong financial case for local authorities
and private enterprise to embrace recycling schemes such as this."
For further information please email
or visit www.valpak.co.uk.