T-Mobile team up with recycle-more to encourage recycling on the move
T-Mobile has launched the first mobile recycling application, 'Recycle Guide', which allows users to find out what they can recycle as well as locating their nearest recycling points through their mobile phone. T-Mobile collaborated with Valpak Limited, a scheme which helps over 3,000 large and small UK businesses to comply with recycling legislation, to develop this innovative mobile application. Valpak Limited owns the largest recycling information database in the UK, which is available to consumers via their consumer facing website, recycle-more.co.uk. The database, more commonly known as the bank locator, has been designed to help tackle the 31 million tonnes of waste (the same weight as 3.5 million double decker buses) that goes to landfill each year. In addition to letting users know where they can recycle standard household items, T-Mobile's application offers advice on how to recycle more unusual items such as mobile phones and Christmas trees. Users can also receive tips on how to recycle, links to useful recycling websites such as recycle-more.co.uk, and can keep track of what they have recycled.

Furthermore, the Android version of the Recycle Guide allows users to demonstrate how committed they are to green causes. Users can pledge to recycle certain amounts of waste and can then share their promises with friends.

Duncan Simpson, Valpak's Director of Sales & Marketing, said:
"It is the aim of Valpak and its membership to encourage more recycling of packaging, waste electronics and batteries. We originally did this work through our successful website recycle-more.co.uk. This website helps consumers and organisations to recycle more items more frequently by offering advice on what can be recycled and where. In addition, our unique bank locator allows consumers to access information about where they can recycle specific materials."

Steve Gough, Valpak's CEO, continued:
"By teaming up with T-Mobile we are able to make recycling information, that was previously only available online, accessible to more people via new technology. This provides so much more for the householder."

Just text text RECYCLE to 80988, and you'll receive a text message link to download the application if your phone is compatible. To find out more about the project log onto www.thespark.t-mobile.co.uk and sign up to the RSS feed for news.

Normal data browsing rates apply. If you do not have an internet option included in your plan, you might be charged to go online to download it. The application is also available via our web portals, T-Zones, web'n'walk, and Android Market ^TM.