Meanwhile, there is a daily spot
prize of £20 worth of shopping vouchers for an individual, chosen at random,
that is found to be fulfilling their pledge.
The campaign, which runs from
today (Tuesday, November 1) to Tuesday, January 31, 2012, aims to increase
plastic recycling rates in the borough.
It is being run by the local authority
but is sponsored by recycle-more, a popular recycling information website
where consumers, businesses and other organisations can find help and advice
on all aspects of recycling at home, at school and in the workplace.
North Tyneside Elected Mayor Linda
"This initiative is great
news and has my support.
"Not only does it help the
environment, but it offers some real personal benefits to residents that
get involved and pledge to wash, squash and recycle their plastic bottles."
"I know North Tyneside has
some very keen recyclers but hopefully this will encourage even more people
to do their bit."
Duncan Simpson, recycle-more,
"recycle-more is all about
making recycling easier to understand and about promoting best practice.
"We are delighted that this
funding will help householders in North Tyneside understand that the simple
and straight forward task of washing out bottles and then squashing them
before they go for recycling means - cleaner material, higher quality recycling
and more material than air in the recycling system.
"This small job can make a
big difference and we hope that the campaign is a success in North Tyneside."
The bin contains various types
of plastic bottles that can be recycled, which are normally found in the
kitchen, bathroom and under the sink, such as washing-up liquid, juice and
The bin will be present at a series
of local roadshows, giving residents an opportunity to look at the bin before
guessing the number of bottles it contains. These events will also provide
people with a chance to pick up a free gift, many of which are made from
Details of when and where the
roadshows are taking place can be found on the council's website at
In addition, everyone who makes
a pledge will be invited to request the Reward Team to visit on their collection
If they are randomly chosen to
be visited and washed and squashed bottles are found in their recycling
bin, they will be sent £20 in shopping vouchers.
People can make their pledge online
and guess the number of bottles at
www.northtyneside.gov.uk/squash, by phoning 0345 2000 106,
or by completing a pledge form that will be available at roadshow events.