The Valpak Scheme
Launched in April 2018, the Valpak Scheme was setup by Costa Coffee to tackle the ongoing difficulties associated with capturing and recycling disposable hot and cold paper cups.
The scheme financially incentivises waste contractors to collect paper cups, offering them an additional £70 per tonne of cups, on top of the commercial fee they receive for the material from the reprocessors.
As a result of the initiative, paper cups are now one of the highest valued materials on the market, making them commercially attractive for waste collectors to include as part of their recycling offering to customers.
The scheme is co-funded by other major brands looking to offer cup recycling to their customers, namely McDonalds, Café Nero, Pret, Greggs and Burger King.
How you be a part of this Cup Recycling Scheme
There are now 27 Waste Management Companies (WMCs) signed up to the Valpak scheme.
If you are a WMC who wants to be a part of the scheme, contact the scheme administrators Valpak Limited at email@example.com