STOP THIS UNNECESSARY WASTE
Worldwide nearly 800 million people are hungry, yet every year about a third of the planet’s food produce is wasted, just because it isn’t deemed to be “perfect”. That is enough food to feed around 2 billion people!
“Ugly” produce is just as fresh and tastes exactly the same as “normal” produce. Perhaps it is only thought of as “ugly” because it is slightly bigger or smaller (or a different shape) than the fruit and vegetables that you are used to seeing in supermarkets, so #dontdiscriminate.
Most supermarkets believe that any produce that looks slightly odd or misshapen will not sell as well as "normal" looking produce, which means that, until recently, these foods were rejected and didn't make it onto the shelves.
Linking to this, a National Geographic article has quoted the vice president of Fresh Foods at the Food Marketing Institute as saying:
“It’s all about quality and appearance, and only the best appearance will capture the share of the consumer’s wallet.”